JWDK champions economic recovery after COVID-19

As China navigates the road to recovery after the outbreak of COVID-19, Kirsten Johnston and team have launched a second round of posters to reinvigorate the local economy and re-build confidence among the population. The “COVID-19 Recover Well, Stay Strong” posters encourage people to spend smartly and safely under the overarching theme of “support small business, give strength to our economy.” The posters reflect the government’s efforts to boost small business in China.

01: “Fuel your body to fuel the economy” highlights the ways which you can make conscious choices to take care of yourself and support local businesses at the same time

02: “Nurse the economy, spend confidently” encourages people to support local business during each stage of the working day

03: “Treat yourself well but stay vigilant” reminds people that they deserve to treat themselves and others after long periods of isolation, but to do so safely

The design style echoes that of our original ‘COVID-19 Stay Clean, Stay Strong’ poster campaign, adopting the soft colours and vertical typeset instructions typical of Chinese health posters in the 1950s.

JWDK is confident that China can boost the wider economy by supporting small local businesses. We hope these posters will serve as encouragement to everyone to remain healthy and to spend well in the coming months. COVID-19 Recover Well, Stay Strong!